E-Politics and Public Relations in the Public Sphere is a specialisation of the Bachelor in Political Science at the University of Humanities and Economics in Lodz (AHE), offered in English. It is for students interested in where technology, politics and public relations meet – digital democracy, social media in campaigns and the way PR shapes public opinion.
The specialisation covers, among other things:
The Bachelor in Political Science offers two specialisations: International Trade and Business on the European Market, focused on trade policy and the European economy, and E-Politics and Public Relations in the Public Sphere, focused on digital politics and communication. In this track you learn how to build e-marketing and PR strategies for political institutions, parties and politicians, and how to run election campaigns. Classes take the form of lectures, tutorials and project-based workshops, some of them held in an online environment.
The programme is taught in English, with coursework, discussions and research projects that train critical thinking and analysis.
Graduates can work in state and local government offices, in new media, in the e-marketing and promotion of political parties, and in companies – for example as an image adviser to public figures or as a press officer.
You will be able to create e-marketing strategies for election campaigns and prepare information texts, speeches, studies and reports.
Did you know? The programme was designed partly on the basis of interviews with members and representatives of organisations, associations and political parties.
As of the 2026/27 admissions, based on the programme pages at ahe.lodz.pl.
