Digital Marketing Manager is a specialisation of the bachelor's degree in Management at Akademia WSB-NLU in Nowy Sącz – six semesters of full-time study on campus, Monday to Friday. It suits communicative, open-minded and creative people who know the world of the internet, media and advertising and want to work in online advertising and sales.
Marketing and sales subjects are combined with management and IT:
Ongoing analysis of campaign results, spending and other data is treated as the basis of the job. You learn to avoid common mistakes when creating ads, get to know online sales and good professional practice, and develop your knowledge of social media and various forms of media. You also gain basic computer graphics skills needed to produce online advertising, and the specialisation adds management, IT and economics, a foreign language and Polish language classes.
Apprenticeships are part of the course, so you finish with professional experience and qualifications, not only theory about a field that keeps changing.
Typical first roles include social ads specialist, PPC specialist, internet marketing specialist, social media specialist and e-commerce specialist.
You can also go into public relations, brand management or marketing management.
As of the 2026/27 admissions, based on the programme pages at wsb-nlu.edu.pl.
