Management at Akademia WSB-NLU in Nowy Sącz is a three-year, six-semester bachelor's programme, studied full-time on the Nowy Sącz campus from Monday to Friday. At WSB-NLU you choose one of three specialisations – business analysis, digital marketing or event management – so the degree suits anyone who wants a management foundation with a clear professional focus.
Whichever specialisation you choose, the programme includes:
Three specialisations
The programme is primarily practical. On the Business Analyst track you are taught by lecturers who practise business analysis, and on Event Manager by professionals who organise large-scale events every day. Event Manager students also help run events connected with WSB-NLU, such as sports events, cooking workshops and charity fundraisers, while Digital Marketing Manager includes apprenticeships that give you professional experience.
Polish language classes are part of all three specialisations, and Event Manager adds English – foreign-language proficiency is treated there as essential for coordinating events.
Each specialisation points to its own field: business and process analysis, project management and financial data analysis; online advertising, social media, PR and e-commerce; or organising concerts, sports events, trade fairs, conferences and weddings.
If you want to continue, WSB-NLU's second-degree offer in Management includes Financial Management, Data Analysis and Global Business Management.
Did you know? The NLU in the name is historical: since 2018 WSB-NLU has not run study programmes with National Louis University in the United States, and the two are separate institutions.
As of the 2026/27 admissions, based on the programme pages at wsb-nlu.edu.pl.
